Plain vs Printed Canopy Tents: Which One Is Right for You?

During outdoor events, whether it’s a trade fair, a convention, or a community event, a pop up canopy tent is a must have and it does not only serve as a basic shelter – it’s a marketing strategy. Opting for either a plain or a printed canopy tent can impact brand visibility and audience engagement. 

 

What is a Plain Canopy Tent?

A plain canopy tent is a simple solid-colored tent with no lettering or images whatsoever. The reason you opt for a plain canopy tent is simple: it’s cheap, versatile, and practical for most events.

 

Benefits of Plain Canopy Tent

•    Cheap – it’s inexpensive and ideal for startups or short community events.
•    Versatile – its solid-colored design makes it perfect for almost any event.
•    Practical – it serves its purpose: provide shelter and can be customized to any needs like adding flags and decors.

 

Disadvantage of Plain Canopy Tents

•    Missed Branding Recognition – lacks brand impact losing the opportunity to promote your business throughout the event duration.
•    Low Visibility - your booth blends in with the sea of black and white tents losing the opportunity for you to draw potential customer’s attention from the distance.

 

What is a Printed Canopy Tent?

A printed canopy tent features custom logos, texts, images, and brand colors. These custom printed tents are designed to showcase brand identity. 

 

Benefits of Printed Canopy Tent

•    Brand Visibility – your logo, graphics, and messaging are the first things people will see from the distance. It will also help customers find and remember your booth.
•    Professional Look – a branded pop up tent establishes credibility and investment. It often signals customers that you are a brand they can trust with a strong brand recall.
•    Marketing Power – your brand visibility is a passive marketing tool that promotes your business throughout the event. It serves as your vertical billboard.

 

Disadvantage of Printed Canopy Tent

•    Expensive – custom printed tents do come at a higher cost which adds to the budget.
•    Limited Versatility – printed canopy tents will only serve specific needs and events. Coming up with new designs, promotions, and branding will mean opting for a new printed canopy tent.

The comparison between the canopy tents is clear: a plain canopy tent serves its practical purpose – provide basic shelter at a cheaper cost. On the other hand, a printed canopy tent not just provides shelter but is also a marketing strategy that boosts brand visibility and credibility.

A plain canopy is usually the option to go for quick and short-term purposes. But if the goal is to build brand visibility, credibility, and establish a marketing strategy by using branded pop up tents then a printed canopy tent is the better option. 

 

Are Printed Canopy Tents Worth It?

Yes, custom printed tents are definitely worth it. Think about among the many solid-colored tents you’ve seen during fairs or community events and seeing a branded pop up tent easily gets your attention from the distance.  Investing on a printed canopy tent with your logo on the sides and top displayed tall among other tents becomes your weapon against competition. It serves as your billboard that makes customers come to your booth and remember your brand. Investing on a custom printed tent is a one-time investment that will serve its purpose for many years. 

Your canopy tent is more than just a shelter – it’s a brand experience. Whether you opt for printed or plain, make sure your choice aligns with your goals, audience expectations, purpose.